Shopify development · Product pages & theme features
Conversion-focused product pages and theme features for Shopify — built by a developer who runs their own store, not a contractor.
Replies within 24 hours · You keep the code — no monthly app rent.
Not a mockup — a real front-end build you can click through. Porcelain, one of three demos below.
Services
Fixed price, fixed timeline, scoped in writing before any code. No hourly meter.
$2,500
Your highest-traffic template, rebuilt to sell.
from $1,500
One conversion feature, built into your theme — no monthly app fees.
The difference
The same skincare product page twice: stock Dawn on the left, my rebuild on the right. Drag the handle, or focus the slider and use your arrow keys.
Shown: Porcelain, a demo skincare boutique — first case below.
Selected work
Demo stores I designed and built end to end. No invented clients, no borrowed numbers — just real code you can click. The verticals are set dressing; the patterns work in any catalog.
A $48 serum page rebuilt end to end: gallery with thumbnails, benefit-led copy, a review summary, subscribe-and-save in the buy box, and a sticky mobile buy bar. In a client build it ships as Online Store 2.0 sections — no apps, all editable.
Instead of a $30–50/mo bundle app, a mix-and-match trio builder: pick any three glosses — or triple one — and the price updates live with the 20% bundle discount. In a client build it ships as one Liquid section on native Shopify bundles.
Tiered pricing built into the product form: choose single, trio, or six-pack, and the per-unit price, savings badge, and cart total update as you click. In a client build it runs on native Shopify pricing — no discount-code hacks.
What I build
A clean product page is the foundation. A handful of features do the rest — capture the visitor, lift the order, lock in repeat revenue, and win the customer back. Here's what each looks like, and how I build it.
01 · Capture the visitor
A timed popup trades a small discount for an email or phone number. Automated welcome and abandoned-cart flows then bring first-time visitors back to finish the order.
02 · Lift the order
"Frequently bought together" bundles on the product page and one-click offers after checkout raise the average order — without spending more on ads to get there.
03 · Recurring revenue
Shoppers pick a delivery cadence and lock in a discount. One-time buyers become predictable monthly revenue — and can skip, swap, or cancel anytime.
04 · Win them back
A rewards program earns points on every order and redeems them at checkout, turning one-time buyers into repeat customers who come back on their own.
About
I'm Ruby — four years in professional web development, the last stretch of it spent entirely on Shopify: product pages, theme features, and the unglamorous fixes that move conversion.
I also own and run my own Shopify store, a paper goods brand. Running it changed how I build: I've watched a slow theme drag down my own conversion rate, and I've paid for one app subscription too many out of my own margin. On your store, I make the same calls I'd make with my own money on the line.
Contact
Send a couple of sentences about what's underperforming — or just your store URL. You'll get a straight answer on whether I can help, and what I'd do first.
Replies within 24 hours.